Blog Structure Map

1. Foundational Pillars (Long-form, SEO-rich, evergreen)

• “Structured Sober Living: What It Really Means”

• “Trauma-Informed Recovery with Neurofeedback & EMDR”

• “The Power of Peer-Led Support”

• “Accountability, Belonging, and the Recovery Journey”

2. Content Clusters (Linking back to their pillar)

For Structured Sober Living:

• “What a Day in Our House Looks Like”

• “Why Environment Is a Recovery Tool”

• “Transitional Housing vs. Rehab Aftercare”

For Peer-Led Support:

• “How Storytelling Builds Recovery Capital”

• “Rituals That Reinforce Accountability”

• “The Role of Peer Mentors in Transformation”

For Neurofeedback & EMDR:

• “Brain-Based Healing: How It Works”

• “Integrating EMDR with Community Care”

• “Our Protocols for Trauma Recovery”

3. Story Series (Relational, SEO + emotional resonance)

• Resident Journeys: anonymized, powerful narratives

• Ritual Moments: reflections from house meetings, circles, meditations

• Leadership Voice: your insights as founder—share lessons, challenges, evolution

4. Timely & Authority-Building

• “New Research That Validates Our Model”

• “What Gabor Maté Gets Right About Addiction”

• “FAQ: What Families Ask When Searching for a Sober Living Home”

5. Evergreen Resources

• Downloadable guide: “How to Choose a Sober Living Home”

• Infographic: “Resident Journey: From Admission to Independence”

• Glossary: “Terms That Matter in Trauma-Informed Care”

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Content Calendar: Month-by-Month

July: Rooted Identity

• Week 1: Structured Sober Living: What It Really Means (pillar)

• Week 2: What a Day in Our House Looks Like (cluster)

• Week 3: Resident Story: “Why I Chose Peer-Led Recovery”

• Week 4: Ritual Moments: Friday Candlelight Reflections

August: Trauma + Healing

• Week 1: Trauma-Informed Recovery with Neurofeedback & EMDR (pillar)

• Week 2: Brain-Based Healing: How It Works (cluster)

• Week 3: The Role of Peer Mentors in Transformation

• Week 4: FAQ: What Families Ask About EMDR

September: Belonging + Accountability

• Week 1: Accountability, Belonging, and the Recovery Journey (pillar)

• Week 2: Rituals That Reinforce Accountability (cluster)

• Week 3: Resident Story: “Finding Belonging in Structure”

• Week 4: Download Release: How to Choose a Sober Living Home

October: Voice + Visibility

• Week 1: The Power of Peer-Led Support (pillar)

• Week 2: How Storytelling Builds Recovery Capital (cluster)

• Week 3: Your post: What Gabor Maté Gets Right About Addiction

• Week 4: SEO Tip Sheet: 5 Lessons from Recovery Work

November: Expansion + Identity

• Week 1: Why Environment Is a Recovery Tool (cluster)

• Week 2: Transitional Housing vs. Rehab Aftercare (cluster)

• Week 3: Staff Reflections: “Creating a Sacred Container”

• Week 4: Community Post: A Thanksgiving Gratitude Circle

December: Integration + Hope

• Week 1: Integrating EMDR with Community Care (cluster)

• Week 2: Glossary Post: Terms That Matter in Trauma-Informed Recovery

• Week 3: Resident Story: “My First 90 Days”

• Week 4: Letter from the Founder: Year-End Reflections

✍️ Sample Blog Post (Excerpt)

Title: Why Environment Is a Recovery Tool

Intro: When someone walks into Right Path House, they feel it. The structure. The calm. The invitation to be both held and stretched. What they may not realize is that our environment is one of our most powerful interventions. This isn’t an accident.

Middle: From the way furniture is arranged to encourage circle-sharing, to our morning rituals set in the heart of the home, the architecture of care matters. It’s why we talk about “containers” for recovery—not just programs. People don't heal in chaos; they heal in rhythm.Call to Action: Curious how this approach could support someone you love? Check out our guide: How to Choose a Sober Living Home [linked].